Ismael Obregon (edit)

Ismael Obregon is the creative designer behind his personal company Oishii Creative. Through his presentation of his company, he seemed to focus his company more towards interactive design such as webpages and media broadcasting. In the beginning of his presentation he started off by saying he wasn't going to talk about his company but more about language. He told everyone that we know more than one language (besides our spoken language) and that was visual language.

The two videos that he did present were very well put together. It showed some of his branding and identity works from the NFL and EA Sports. I wished that he showed some of his print designs in his presentation though. He seemed to be more proud of his branding and media broadcasting.

His presentation ended pretty quickly and after, he opened up a Q+A discussion with the audience. I think people were stunned that he opened up the Q+A so quickly since he had to wait a bit for a question to come up. The way that he answered his questions was very professional. He answered the questions in a way that didn't denounce his clientele yet answered the question. For example, someone asked how he dealt with clients that were difficult to work with. He answered that if a client is difficult to work with it is only because they are passionate about their company. They only want the best for their company and they want their portrayal of their company to be in a successful and positive manner.

Ismael also said that he works with many other companies to collaborate on his projects with. He outsources his work which I think would help his company grow. He would be able to see how other companies work and get insight on how to make his company grow so that in the future he may be able to produce the work in his own studio.

Ismael Obrego

I think Ismael has probably learned from sitting through many presentations that a long speaker event is usually never someone's forte. That's my guess on why he cut his presentation to about 40 minutes.

He seemed like a really good designer in terms of branding and interactive design even though he only showed two videos of his works. I wish he went into a little bit of his print work. Or at least show more of his work. I guess opening up most of his presentation to Q+A allowed more interaction with him. I thought we might have to get up and do something when he told everyone to move forward. I kinda wish we did...

Reading 6: Narratives of Space and Time

I think Tufte and Galileo would have been homies back in the day. I figured this out from the emphasis on Tufte's many quotations and reference images from Galileo.

Anyway, I'm still trying to figure out what Tufte means by time and space. He talks about the timetables of rails and schedules. I don't know if I'm thinking too into it, but I think he talks about time as timetables (train arrival times) and space as (amount of space for the diagram or whatnot, chart, etc.).

I loved the diagrams of the dance steps. The illustrations effectively described what steps needed to be taken where during the dance. Pace however was not given but I'm guessing these are more reference guides rather than how to dance illustrations.

Vote

No wonder people don't vote. As if it's not hard enough to get voters to vote, add caps and bold in huge information paragraphs and you get information design disaster. I was wondering why it took me so long to figure out what I was voting on...

Legibility plzkthx.

Reading 5: Small Multiples

So, small multiples are basically multiples of an image with various changes that show alternatives to the image or whatnot. Reminds me of a flip book.

Relatively easy to understand and to the point chapter. I agree with Tufte that small images of something like train illustration on page 68 is easily understood because the images are all the same except for the changes in the lights. It makes it easier to focus on what's important and what info is supposed to go through your mind.

Hm, not much else to say about it...

Logo

I saw this stick logo on the Kogi truck this weekend and thought it was pretty cool. I'm pretty sure the initials are HRS but I thought it was weird it had nothing to so with the website name. Maybe it's the creators initials? Nope, I checked their website and it's not. I stared at it for a while trying to figure out if it actually was an H or T or M and whatnot too since food truck food often takes forever.

Reading 4: Layering and Seperation

This chapter talked a lot about a concept called 1+1=3 or more. After the initial reading of the definition, I soon forgot what it meant and by the end of the chapter I think I still fared pretty well without knowing what it meant. Well, after looking back to the first page I think I can conclude that 1+1=3 or more, means that when you combine two design elements, you can unintentionally create one or more extra elements wanted or not. (Correct me if I'm wrong about that definition cause Tufte never seems to have direct definitions.)

Tufte goes a lot into what is "chart junk" I suppose and how to clearly define data without bringing emphasis to the wrong data. For example, the image of the musical notes on page 59. Using thinner lines rather than thicker lines, it takes the emphasis away from the lines and onto the music notes.

Simple alterations can make a design a whole lot better.